Laundry Care Products Market Size, Share, Growth, Outlook, and Opportunity Analysis, Forecast 2018 - 2026

                                                                           
Laundry cleaning products are detergents and surfactants designed to meet a variety of stain and soil removal, bleaching, fabric softening and conditioning, and disinfectant needs in a variety of water, temperature, and usage conditions.

        Laundry Care Products Market


Laundry cleaning products are detergents and surfactants designed to meet a variety of stain and soil removal, bleaching, fabric softening and conditioning, and disinfectant needs in a variety of water, temperature, and usage conditions. These are either general purpose or light duty cleaning agents that can be used to launder a variety of materials and garments.

Demand for laundry care products such as detergents and fabric conditioners is driven by the continuous growth in demand for laundry services in major sectors such as healthcare, hospitality, and food services. Furthermore, the market's presence of a large number of laundry service providers has resulted in the availability of a diverse range of options for consumers at reasonable prices. Aside from quick services, several laundry service providers provide additional benefits to customers such as instant pickup, online payment, and consumer loyalty rewards. Furthermore, as the consumer sector expands, so does the demand for new hotels and resorts, which will have a significant impact on the growth of the laundry care products market during the forecast period.

Europe is the second largest Laundry Care Products Market, with positive growth attributed primarily to growth in the premium segment, which includes detergents and fabric softeners. Unilever, for example, launched Persil Powergems in 2017, which is neither powder nor liquid and provides the power of the major three factors of cleanliness, freshness, and care while also being environmentally friendly and reducing the time required for washing clothes.


Market Segmentation:

On the basis of product type
  • Detergents
  • Fabric Softeners
  • Carpet Cleaners
  • Bleach
  • Others

On the basis of distribution channel
  • Supermarket
  • Online Stores
  • Convenience Stores
  • Others

The key players in the global laundry care products market include Clorox Company, Huntsman International LLC, Wipro Enterprises Limited, Hindustan Unilever, Procter & Gamble, Kao Corporation, Reckitt Benckiser Group, and Henkel AG & Co. KgaA.

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